Proof of Work
Real SEO, website, and marketing work from hands-on small business experience.
Marketing work should be clear enough to explain.
This page shows examples of real work, what changed, and how I think through SEO and marketing for small businesses.
Scrub Me Good
SEO Work
Scrub Me Good is a St. Cloud, Minnesota bath and body brand selling direct-to-consumer and wholesale body care products.
This work was completed for a business I work on directly, which gave me hands-on experience with real small business SEO, content, product pages, collection pages, Google Search Console, and marketing alignment.
- Blog content strategy around customer questions and search intent
- Product and collection page SEO improvements
- SEO title and meta description updates
- Internal linking between blogs, products, and collections
- Google Search Console review and opportunity tracking
- Landing page and website clarity improvements
- Marketing alignment across SEO, Google Ads, and email campaigns
Organic search visibility improved across the site.
The screenshots below compare the same year-over-year date range in Google Search Console.
Overall organic search growth
Google Search Console comparison for Scrub Me Good. CTR is not highlighted because impressions expanded significantly during the comparison period.
Blog SEO growth
Google Search Console comparison filtered to URLs containing “blog.” This is the clearest proof point for SEO content growth.
SEO was treated as more than keywords.
The work focused on clearer pages, stronger content, and better search visibility.
Blog topics built around customer questions
Blog content was created and updated around product education, customer concerns, seasonal searches, and search intent.
Product and collection page improvements
Collection pages, product descriptions, headings, and internal links were reviewed so shopping pages were clearer and better connected.
Data used to find opportunities
Google Search Console was reviewed to identify pages gaining traction, queries worth supporting, and content worth improving.
SEO connected to the bigger strategy
SEO work was connected with Google Ads landing pages, email campaigns, product education, and clearer website messaging.
Results are shown with context, not guarantees.
This work was completed for Scrub Me Good, a business I work on directly. The results are real, but they should be understood with the normal context that affects small business marketing.
- SEO results can be influenced by seasonality and search trends.
- Promotions, website changes, product demand, and paid marketing can also affect traffic and sales.
- The goal is not to promise rankings. The goal is to make the website clearer, stronger, and easier to find.
What this shows
Small business SEO works best when content, product pages, customer questions, internal links, and website clarity are handled together instead of treated as separate tasks.
This page will grow over time.
As more projects are completed, this page can be expanded with Google Business Profile work, website updates, Google Ads examples, and email marketing examples.
Google Business Profile
Profile optimization, service cleanup, posts, and local visibility improvements.
Website + Local SEO
Service page copy, contact paths, local keywords, and website clarity.
Google Ads
Campaign structure, search intent, ad copy, and landing page alignment.
Email Marketing
Simple campaigns, customer education, promotional emails, and flows.
Want this kind of review for your business?
Start with a free review and I’ll look for the gaps that may be making it harder for customers to find, trust, or contact you.